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Choose your interchangeable frame.
Just one (magnetic) click.
It’s simple (by design).

FORMULATED
FOR REAL LIFE.

The eyewear   that
adjusts to your life,   not
the other way   around.

EYEWEAR

Everyday frames designed for focus, comfort, and zero distractions.

CLIPWEAR

The Smartest Glasses Aren’t Smart. They’re Clip-On.

ACTIVEWEAR

Flexible, durable, and sweat-proof for people who move.

Smart Design

Built for real life.
No drama, just clarity..

Comfort First

Lightweight, pressure-free,
wear-all-day fit.

Fair Price

No markups. No nonsense.
Just glasses that make sense.